The Ultimate Guide to Building An Empire in Network Marketing by Brian Carruthers
Building An Empire: How to Grow Your Network Marketing Business and Achieve Your Dreams by Brian Carruthers
Are you looking for a way to create more income, more freedom, and more impact in your life? Do you want to learn how to build a successful network marketing business from someone who has done it before? If so, you might want to read Building An Empire by Brian Carruthers.
Building An Empire Brian Carruthers.pdf
Introduction
In this article, we will give you an overview of what network marketing is, why it is a great opportunity for anyone who wants to achieve their dreams, and who Brian Carruthers is and what he can teach you. We will also summarize the main takeaways from his book, Building An Empire, where he shares his 7-step system for growing your network marketing business and creating a legacy.
What is network marketing and why is it a great opportunity?
Network marketing, also known as multi-level marketing or MLM, is a business model where you sell products or services directly to customers through word-of-mouth referrals. You also recruit other people to join your team and earn commissions from their sales as well as your own. Network marketing allows you to leverage the power of relationships, teamwork, and duplication to create residual income.
Network marketing is a great opportunity for anyone who wants to achieve their dreams because it offers many benefits, such as:
Low start-up costs and minimal overhead expenses
Flexible schedule and location independence
Unlimited income potential and passive income streams
Personal growth and leadership development
Fun, friendship, and community
Social impact and contribution
Who is Brian Carruthers and what can you learn from him?
Brian Carruthers is one of the top network marketing leaders in the world. He has built a team of over 400,000 distributors in more than 25 countries, generating over $1 billion in sales. He has also earned over $20 million in commissions and bonuses, and has helped thousands of people achieve financial freedom and lifestyle transformation.
Brian Carruthers is also the author of several best-selling books, including Building An Empire, Making My First Ten Million, and Money Mindset. He is a sought-after speaker, trainer, and coach who teaches network marketers how to grow their business and achieve their dreams.
From Brian Carruthers, you can learn how to:
Develop a burning desire and a clear vision for your success
Commit to becoming a professional network marketer and treat your business like a business
Build your list and prospect like a pro
Present your opportunity and follow up effectively
Launch your new distributors and duplicate your success
Lead your team and create a winning culture
Expand your empire and leverage your income
What are the main takeaways from Building An Empire?
In Building An Empire, Brian Carruthers reveals his 7-step system for growing your network marketing business and creating a legacy. He shares his proven strategies, tips, and stories that will inspire you, motivate you, and equip you with the skills and mindset you need to succeed. He also gives you practical exercises and action steps that you can apply immediately to start building your empire.
The main takeaways from Building An Empire are:
Develop a burning desire and a clear vision for your success
Commit to becoming a professional network marketer and treat your business like a business
Build your list and prospect like a pro
Present your opportunity and follow up effectively
Launch your new distributors and duplicate your success
Lead your team and create a winning culture
Expand your empire and leverage your income
The 7 Steps to Building an Empire
In this section, we will go over each of the 7 steps in more detail and explain how you can implement them in your network marketing business.
Step 1: Develop a burning desire and a clear vision
The first step to building an empire is to develop a burning desire and a clear vision for your success. You need to have a strong reason why you want to build a network marketing business and what you want to achieve with it. Your why will fuel your motivation, passion, and persistence. Your vision will guide your direction, focus, and actions.
How to find your why and set your goals
To find your why, ask yourself these questions:
What are you dissatisfied with in your current situation?
What are you passionate about in life?
What are your values and beliefs?
What are your dreams and aspirations?
How do you want to make a difference in the world?
To set your goals, follow these steps:
Write down your short-term, medium-term, and long-term goals in specific, measurable, achievable, realistic, and time-bound terms.
Prioritize your goals according to their importance and urgency.
Create an action plan for each goal with the tasks, resources, deadlines, and milestones.
Review your goals regularly and track your progress.
Celebrate your achievements and reward yourself.
How to create a vision board and use affirmations
To create a vision board, follow these steps:
Gather some magazines, scissors, glue, poster board, markers, etc.
Cut out images, words, quotes, etc. that represent your vision for your success.
Arrange them on the poster board in a way that inspires you.
Add some personal touches like photos, stickers, etc.
Hang it somewhere where you can see it every day.
To use affirmations, follow these steps:
Write down some positive statements that reflect your vision for your success.
Make them present tense, first person, specific, and emotional.
Repeat them aloud or silently every morning and night.
Visualize yourself achieving them as you say them.
Feel the emotions associated with them as you say them.
Step 2: Commit to becoming a professional network marketer
to invest in your education and personal development. You need to adopt the mindset and habits of a successful entrepreneur. How to treat your business like a business, not a hobby
To treat your business like a business, not a hobby, follow these tips:
Set up a dedicated workspace and office hours for your business.
Create a budget and track your income and expenses.
Register your business name and get the necessary licenses and permits.
Get a business bank account and a tax ID number.
Use professional tools and systems to manage your business.
How to invest in your education and personal development
To invest in your education and personal development, follow these tips:
Read books, blogs, podcasts, etc. on network marketing, sales, marketing, leadership, etc.
Attend webinars, seminars, workshops, conferences, etc. on network marketing, sales, marketing, leadership, etc.
Join a mastermind group or a coaching program with other network marketers or entrepreneurs.
Learn from your mentors, sponsors, uplines, and leaders in your company and industry.
Apply what you learn and teach others what you know.
Step 3: Build your list and prospect like a pro
The third step to building an empire is to build your list and prospect like a pro. You need to have a large and diverse list of contacts who might be interested in your products or services or in joining your team. You need to reach out to them and start a conversation that will lead to an invitation to see your opportunity. How to make a list of 1000 names and categorize them
To make a list of 1000 names and categorize them, follow these steps:
Brainstorm as many names as you can from different sources, such as your phone contacts, social media friends, email contacts, family members, friends, acquaintances, co-workers, neighbors, classmates, etc.
Write down their names and contact information on a spreadsheet or an app.
Categorize them according to their level of interest or relationship with you. For example, you can use the ABCD method:
A: Hot prospects who are ready to buy or join
B: Warm prospects who are open to learn more
C: Cold prospects who are skeptical or indifferent
D: Dead prospects who are not interested or negative
Prioritize your list according to their category and potential value.
How to use the F.O.R.M. method and the 3-foot rule
To use the F.O.R.M. method and the 3-foot rule, follow these steps:
The F.O.R.M. method is a way to build rapport and trust with your prospects by asking them questions about their Family, Occupation, Recreation, and Motivation.
The 3-foot rule is a way to prospect anyone who is within 3 feet of you by starting a casual conversation and looking for clues that they might be interested in your opportunity.
For example:
You: Hi, I'm Bing. What's your name?
Prospect: Hi, I'm John.
You: Nice to meet you John. What do you do for a living?
Prospect: I'm an accountant at XYZ company.
You: Oh cool. How do you like it there?
Prospect: It's OK. I mean it pays the bills but it's not very exciting.
You: I see. What do you like to do for fun?
Prospect: Well I love traveling but I don't get much time off work.
You: I hear you. Traveling is one of my passions too. What's your dream destination?
Prospect: I've always wanted to go to Hawaii.
You: Wow Hawaii sounds amazing. What's stopping you from going there?
Prospect: Well money and time mostly.
You: I understand. You know what? I used to have the same problem until I found a way to create more income and more freedom in my life. Would you be open to hearing about it?
Prospect: Sure, I'm curious. What is it?
You: Great. Let me give you my card and I'll send you a short video that explains everything. When can you watch it?
Prospect: I can watch it tonight.
You: Perfect. I'll follow up with you tomorrow. It was nice talking to you John.
Prospect: You too Bing. Thanks.
Step 4: Present your opportunity and follow up effectively
The fourth step to building an empire is to present your opportunity and follow up effectively. You need to show your prospects how your products or services can solve their problems or fulfill their needs or desires. You also need to show them how joining your team can help them achieve their goals and dreams. You need to follow up with them until they make a decision or tell you to stop. How to use tools and third-party validation
To use tools and third-party validation, follow these tips:
Use tools such as videos, websites, brochures, etc. to present your opportunity in a simple, clear, and professional way.
Use third-party validation such as testimonials, reviews, endorsements, etc. to show social proof and credibility for your opportunity.
Don't try to explain everything yourself or be the expert. Let the tools and the third-party validation do the talking for you.
Focus on the benefits and the results, not the features and the details.
Ask questions and listen to your prospects' feedback and objections.
How to handle objections and close with confidence
To handle objections and close with confidence, follow these tips:
Don't take objections personally or get defensive. Objections are signs of interest and curiosity.
Use the F.E.E.L. method to handle objections:
F: Feel their pain or frustration
E: Empathize with their situation
E: Educate them with facts or stories
L: Lead them to a solution or a decision
For example:
Prospect: I don't have the money to join.
You: I feel you. Money can be tight sometimes.
You: I empathize with you. I was in the same situation when I started.
You: But let me ask you this. How long have you been struggling with money?
Prospect: For a long time.
You: And how has that affected your life?
Prospect: It's been stressful and frustrating.
You: I understand. And do you see any way out of that situation if you keep doing what you're doing?
Prospect: No, not really.
You: Well let me tell you what I did. I decided to invest in myself and my future by joining this business. It was the best decision I ever made. It changed my life for the better.
You: And you know what? It's not about the money. It's about the value. The value of the products, the training, the support, the community, etc. It's priceless.
You: And besides, it's not an expense. It's an investment. An investment that can pay off big time if you work hard and follow the system.
You: So let me ask you this. If money was not an issue, would you join today?
Prospect: Yes, I would.
You: Great. Then let me show you how you can find the money to join today.
Use trial closes and assumptive closes to move your prospects closer to a decision.
A trial close is a question that tests your prospects' level of interest or agreement.
An assumptive close is a statement that assumes your prospects have already decided to buy or join.
For example:
You: On a scale of 1 to 10, how interested are you in joining our team? (trial close)
Prospect: 8
You: Great. What would make it a 10? (trial close)
Prospect: Well I just need to know more about the compensation plan.
ate them on the compensation plan)
You: Does that make sense? (trial close)
Prospect: Yes, it does.
You: Great. So are you ready to join our team today? (assumptive close)
Prospect: Yes, I am.
You: Awesome. Welcome to the team. Let me help you get started. (assumptive close)
Step 5: Launch your new distributors and duplicate your success
The fifth step to building an empire is to launch your new distributors and duplicate your success. You need to help your new distributors get off to a fast start and achieve their first results. You also need to teach them how to do what you do and create a system of success that can be replicated by anyone. How to use the Getting Started Training and the Fast Start Bonus
To use the Getting Started Training and the Fast Start Bonus, follow these steps:
The Getting Started Training is a simple and easy-to-follow training program that teaches your new distributors the basics of network marketing and how to start their business.
The Fast Start Bonus is a bonus that rewards your new distributors for achieving certain milestones in their first 30 days.
As soon as your new distributors join, schedule a Getting Started Training session with them and go over the following topics:
Why they joined and what their goals are
How to set up their business account and order their products
How to make their list and prospect their contacts
How to present their opportunity and follow up with their prospects
How to launch their business and invite people to their events
How to earn the Fast Start Bonus and other incentives
Help your new distributors complete their Getting Started Training checklist and achieve their Fast Start Bonus goals.
Recognize and celebrate their achievements and encourage them to keep going.
How to teach the 8 Core Commitments and the System of Success
To teach the 8 Core Commitments and the System of Success, follow these tips:
The 8 Core Commitments are the daily, weekly, and monthly activities that every network marketer should do to grow their business and achieve their goals.
The System of Success is a proven and duplicable system that teaches network marketers how to prospect, present, follow up, launch, lead, and expand their business.
Tell your new distributors that if they want to succeed in network marketing, they need to follow the 8 Core Commitments and the System of Success consistently.
Show them how to do each of the 8 Core Commitments and each step of the System of Success by using tools, scripts, examples, etc.
Do each of the 8 Core Commitments and each step of the System of Success with them until they are comfortable and confident.
Let them do each of the 8 Core Commitments and each step of the System of Success on their own while you observe and give feedback.
Duplicate this process with each of your new distributors until they can teach it to others.
Step 6: Lead your team and create a winning culture
The sixth step to building an empire is to lead your team and create a winning culture. You need to communicate and motivate your team members regularly and help them overcome their challenges and achieve their goals. You also need to organize events and recognition programs that foster teamwork, learning, fun, and celebration. How to communicate and motivate your team members
To communicate and motivate your team members, follow these tips:
Use different channels of communication such as phone calls, text messages, emails, social media posts, newsletters, etc. to stay in touch with your team members.
Use different types of communication such as information, education, inspiration, recognition, etc. to share valuable content with your team members.
Use different frequencies of communication such as daily, weekly, monthly, quarterly, etc. to keep your team members updated and engaged.
Use different styles of communication such as formal, informal, personal, professional, etc. to suit different situations and personalities.
Use different methods of motivation such as incentives, contests, challenges, rewards, etc. to encourage your team members to take action and achieve their goals.
Use different sources of motivation such as intrinsic, extrinsic, social, spiritual, etc. to appeal to different needs and values.
How to organize events and recognition programs
To organize events and recognition programs, follow these tips:
Use different types of events such as meetings, trainings, webinars, workshops, conferences, retreats, etc. to provide different opportunities for your team members to learn, network, and have fun.
Use different formats of events such as live, online, hybrid, etc. to reach different audiences and locations.
Use different themes of events such as product launches, business updates, success stories, guest speakers, etc. to create different experiences and outcomes.
Use different levels of events such as local, regional, national, international, etc. to create different levels of excitement and participation.
Use different types of recognition such as certificates, trophies, badges, pins, etc. to acknowledge different achievements and milestones.
Use different categories of recognition such as